Hoche Avocats advised the founders of L’Officine Universelle Buly 1803, a specialist in prestige perfumes and cosmetics, on its sale to LVMH

Relaunched in 2014 by Ramdane Touhami and Victoire de Taillac, L’Officine Universelle Buly 1803 (“Buly”) is a Parisian House with worldwide success, renowned for the quality and elegance of its perfumes, skincare products, balms, oils, accessories and scented candles, inspired by Jean-Vincent Bully, an emblematic 19^th century perfumer.

The LVMH group thus achieves its acquisition strategy initiated more than four years ago when it acquired a minority stake through its specialised investment fund LVMH Luxury Ventures. The investment fund M Capital, which worked alongside Buly since 2016, also sold its stake.

“Since 2014, we have been committed to reviving an iconic Parisian House with a powerful and unique imagination, inspired by forgotten or little-known universal beauty secrets. We know that Buly will remain faithful to its unique identity within LVMH, the birthplace of strong and authentic Houses”, said Victoire de Taillac, co-founder and now Director of the Offer, Image and Communications of the House.

This transaction will enable Buly to pursue its growth and development, particularly at an international level, where it already has a strong presence with boutiques in London, Hong Kong, Tokyo, Kyoto and Seoul.

Through this deal, Hoche Avocats once again illustrates its expertise in strategic transactions in the luxury sector.

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M&A counsel for the majority shareholders: Hoche Avocats – Grine Lahreche (partner), Vincent Guilaine (associate) and Agathe Olivier (associate)

M&A counsel for the LVMH Group: Veil Jourde – Géraud Saint Guilhem (partner), Gabriel d’Amécourt (counsel) and Alexandre Bavoillot (associate)